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Ayutthaya's traditional Thai costume rental businesses are experiencing a surge in popularity as tourists flock to imitate Blackpink member Lalisa "Lisa" Manoban. Lisa's Instagram post featuring her in a traditional Thai outfit during her visit to the ancient temple of Wat Chaiwatthanaram has revitalized public interest in traditional Thai clothing and given a boost to the local economy. Explore the impact of this fashion frenzy as tourists embrace the cultural trend and local businesses flourish.